Resume

Andrea M. Pender



SUMMARY
  • Dynamic team leader with an eye for sustainability and a commitment to community
  • Resourceful, pragmatic communicator with an exceptional reputation of forming profitable relationships
  • Goal-oriented problem solver who promotes brand growth with an entrepreneurial spirit



EDUCATION
Bachelor of Arts in English, Purdue University,
West Lafayette, IN -
May 2004

EXPERIENCE
TLC Engineering for Architecture
Business Development/Marketing
Dallas, TX
                          
2016-Present
  • Pre-qualify TLC over multiple project opportunities for 50 proposals  and 26  lunch and learns
  • Create and maintain a custom CRM for office with over 1500 existing clients
  • Lead bi-weekly business development meeting for 2 Texas operating units to build marketing reports
  • Carbon Council Member - corporate advisement on TLC Sustainability Action Plan (part of AIA 2030 commitment)


TEXO
Senior Marketing and Communications Coordinator
Dallas, TX
               
2015-2016
  • Oversaw and developed all print and electronic communications including quarterly magazine
  • Coordinated and produced over 100 professional head shots for employees and association members
  • Overall 45% increase in social media engagement across all platforms: 26% (LinkedIn), 30% (Twitter), 45% (Facebook), and 80% (Instagram)
  • Enhanced communications for education and training events, including the annual gala (500 attendees)


CDAP & Associates
Project Coordinator
Roanoke, TX
                          
2010-2013
Case Study: Casa Torres - Mexican Restaurant, Decatur, Texas
7,500 SF restaurant/retail space, $1.5 million total construction cost
Prepared various items such as letters, bid instructions, submittals and proposals while maintaining communication with over 25 subcontractors and 250 total construction workers. Attended owner meetings, applied for building permits and coordinated material procurement.


Andrea Pender Photography
Owner/Photographer
Roanoke, TX
                  
2006-2015
  • Voted Best Family Photographer DFW in 2010 by Nickelodeon’s Parent’s Pick Award
  • Managed a $65k business with over 200 clients (15 sessions a week seasonally)
  • Utilized Buffini Peak Producers CRM, managed website and online  galleries), and created 25 YouTube webinars
Case Study: Groupon Marketing Campaign
Pursuit of new business and development of existing client relationships with Groupon; achieved a consistent sales goal of getting one new client per week with a $500 order past original purchase.


TECHNICAL EXPERTISE
Microsoft Office
Photoshop
Lightroom
Portrait Professional
Canva
InDesign
Mac O/S

PROFESSIONAL AFFILIATIONS
  • Board Member, Strategic Investments, Society of Marketing Professionals           
    2017-Present
  • 2016 Award Winner - SMPS Business Developer of the Year
    2016 Nominee  - SMPS Rising Star Award        
  • Board Member, Texas Discovery Garden                                  
    2017-Present
  • Registered Yoga Teacher                                   
    2015-Present